Burnet Pharmaceuticals
More Than a Pill
Brand Strategy Visual Identity Verbal Identity Website Development Print & Packaging Design Social Media Design
STRATEGY - BRANDING -WEBSITE -SOCIAL MEDIA
Burnet Pharma has been a trusted name in Indian healthcare for over four decades—crafting solutions that embody care, precision, and continuity.
As they prepared for their next chapter of growth, we partnered with them to build a brand system that could carry both legacy and future, rooted in the most iconic form of healing: the pill.
From identity to interaction, every design decision was made to feel intentional, empathetic, and enduring.
Burnet Pharma has been a trusted name in Indian healthcare for over four decades—crafting solutions that embody care, precision, and continuity.
As they prepared for their next chapter of growth, we partnered with them to build a brand system that could carry both legacy and future, rooted in the most iconic form of healing: the pill.
From identity to interaction, every design decision was made to feel intentional, empathetic, and enduring.
Trust, By Design
Healthcare is no longer just about product efficacy. It’s about clarity, confidence, and emotional connection. In this new landscape, trust must be seen, felt, and designed. For Burnet, that meant expressing decades of scientific excellence in a system that feels clear, modern, and human—across every touchpoint.
Healthcare is no longer just about product efficacy. It’s about clarity, confidence, and emotional connection. In this new landscape, trust must be seen, felt, and designed. For Burnet, that meant expressing decades of scientific excellence in a system that feels clear, modern, and human—across every touchpoint.
The visual system
At the core of Burnet’s identity lies a visual system shaped by healthcare’s most iconic form. Circular and capsule motifs echo across layout, motion, and interaction—offering consistency without rigidity. The system is designed to scale with restraint, prioritising calm rhythm and structural clarity across every touchpoint. Together, its elements form a brand expression that feels both grounded and forward-looking.
At the core of Burnet’s identity lies a visual system shaped by healthcare’s most iconic form. Circular and capsule motifs echo across layout, motion, and interaction—offering consistency without rigidity. The system is designed to scale with restraint, prioritising calm rhythm and structural clarity across every touchpoint. Together, its elements form a brand expression that feels both grounded and forward-looking.
Innovating for a Healthier Tomorrow
Innovating for a Healthier Tomorrow
Innovating for a Healthier Tomorrow
At Burnet Pharma, our R&D fuels innovation, advancing healthcare with breakthrough formulations and unwavering precision. We create trusted, high-quality medicines that meet global standards while making a lasting local impact.
At Burnet Pharma, our R&D fuels innovation, advancing healthcare with breakthrough formulations and unwavering precision. We create trusted, high-quality medicines that meet global standards while making a lasting local impact.
Digital Landscape
The digital experience draws inspiration from editorial simplicity—prioritising clarity, space, and a sense of ease.
It reflects Burnet’s belief in thoughtful communication, using structured layouts and deliberate pacing to guide attention.
A refined colour palette maintains consistency across screens, while motion and micro-interactions introduce a sense of life—small, intentional gestures mirroring the quiet work of healthcare: keeping us present, aware, and alive.
The digital experience draws inspiration from editorial simplicity—prioritising clarity, space, and a sense of ease.
It reflects Burnet’s belief in thoughtful communication, using structured layouts and deliberate pacing to guide attention.
A refined colour palette maintains consistency across screens, while motion and micro-interactions introduce a sense of life—small, intentional gestures mirroring the quiet work of healthcare: keeping us present, aware, and alive.
01
Differentiate with ownership mindset
Differentiate with ownership mindset
Differentiate with ownership mindset
02
Always be proactive
Always be proactive
Always be proactive
03
Solve problems creatively
Solve problems creatively
Solve problems creatively
04
Care for everyone
Care for everyone
Care for everyone
05
Do the right thing
Do the right thing
Do the right thing
Beyond the Screen (Physical)
As the system took form, we refined how Burnet would appear in physical space. The identity extended into brand books, brochures, and standees, each reflecting the structure and stillness of the visual system.
These materials weren’t just made to inform. They were built to carry the same trust Burnet delivers through every product.
As the system took form, we refined how Burnet would appear in physical space. The identity extended into brand books, brochures, and standees, each reflecting the structure and stillness of the visual system.
These materials weren’t just made to inform. They were built to carry the same trust Burnet delivers through every product.
Ready to craft an experience your users will remember?
With us it happens. We would love to hear from you.
With us it happens. We would love to hear from you.
With us it happens. We would love to hear from you.
We usually hang out in Delhi. Come meet us for a cup of coffee.
Or you could just drop us a line!
info@ifonlystudios.com
We usually hang out in Delhi. Come meet us for a cup of coffee.
Or you could just drop us a line!
info@ifonlystudios.com
We usually hang out in Delhi. Come meet us for a cup of coffee.
Or you could just drop us a line!
info@ifonlystudios.com